Google cares just as much about the value of the content that you created years ago as it does about that new article you’re about to publish.
Revitalising old content can boost your website rankings. So can taking outdated content off your website. Deleting outdated content can also enhance user experience as well as boost your brand’s reputation by ensuring content is as accurate as possible.
Reconsidering Your Content Marketing Approach
The process all starts with auditing as well as evaluating your content.
There are essentially three buckets of content:
- Content which assists you.
- Content that really does nothing for you.
- Content which can hurt you.
The primary step in the process is to crawl your content.
Some options which you can use to crawl your content include the following:
After you get through the crawling process, it is vital that you know about the following elements:
- Title: Is it optimised? Does it include a reader benefit?
- URL: Is it SEO friendly? Do you need to make changes to it?
- Author: Who wrote it? Is it an expert/authority in a specific field?
- Publication date: Is the content still fresh or out of date?
- Number of reads: The more reads that the content gets, the better. It’s a sign of good content which connected with your audience
- Word count: It isn’t essentially a sign of low-quality content but it could possibly indicate quality issues.
- Number of links: How many inbound – as well as internal – links do you have?