Social media analytics is the magic behind why your social media content campaigns mean something. Unfortunately, not everyone bothers to track how these are performing. As such, they’re missing out on some valuable insights which could help to make their campaigns better.
Today’s consumers expect more from companies. They increasingly look for brands which engage with them online. Businesses which do so reap real benefits. However, to do this it is essential to know what works as well as what doesn’t. This means that it’s far more complicated than just the vanity metrics of likes, shares as well comments.
Why social media analytics matter?
Social media analytics is vital as these play a big part in convincing others of the actual value of social media to brands. In an agency environment, these analytics allow staff members to evaluate social media ROI for clients and show them actual figures to demonstrate the effectiveness of social media campaigns.
Also, social media analytics demonstrate which tactics are working and which aren’t. This allows the experts to focus more of their efforts and resources on tactics that deliver actual value and work on improving those that aren’t. For instance, if – after a thorough analysis – it’s been noticed that content containing images attracts higher levels of engagement, or more clicks to the website, refine the material to ensure that every piece of content has an image.
Almost everyone these days has a digital footprint and marketers can take advantage of this. Social media analytics can be as a brilliant way to engage with your audience in real-time. Social media analysis helps you to gain a better understanding of your audience’s needs. This is because by using analytics it’s relatively simple to see which type of content:
- Best engages your audience, as well as
- Promotes the most link clicks, app downloads in addition to likes.
Having a social media marketing team who knows exactly what makes your customers tick is incredibly important. Social media analytics has made this information a lot easier to access.
A lot can be gleaned from competitor analysis. Social media analytics tools allow brands to identify their competitors, what they do well as well as where the holes are in their social media strategy. Having a side-by-side analysis with your competitors can assist marketing teams in determining ways to gain a competitive advantage as well as increase their competitive intelligence.