As a website owner are you irritated by low conversion rates? The heartening news is that you’re not the only one with this type of complaint. Companies in every single industry out there struggle with good web traffic as well as few conversions. This being said, the question that must be asked, is if you are doing something to reverse this situation. If not, your conversion rate will not miraculously shift in the opposite end of the spectrum. A low conversion rate can be detrimental to your business as it slows down your leads and sales to a trickle.
What is a website conversion rate?
A website conversion happens when a website visitor completes an action that you want them to, such as signing up for newsletter, sharing a piece of content on social media, filling out a form or making a purchase. The term ‘conversion rate’ is the percentage of total visitors which convert.
Also, a conversion rate for one website may or may not be the same as a conversion rate for another website. This is because conversion rates are unique to each site. For online retailers, a conversion which is successful will be the sale of their products to consumers. For a lead generation site, a successful conversion will be the production of a qualified lead which can convert into a consumer later on.
Website conversion is a very crucial factor in any digital marketing strategy because getting users do what you need them to do is a requirement for every business. Website conversions are based on goals that are related to overall business goals. To achieve a reasonable conversion rate for your website, first determine what it is you wish your site to accomplish for your organisation. The main aim of setting up and measuring conversion rates is to track notable events which occur on the website to eventually determine the website’s performance.