Marketing automation has been fuelling digital marketing for decades now, assisting businesses to personalise campaigns as well as aim the correct messages at the correct people. For digital marketing to be effective, however, it is essential to use technology as an enabler and not the driver.
No matter how sophisticated marketing technology becomes, it is not a magic bullet. Without the correct balance of people, process and technology behind a digital marketing strategy, at best it will miss the mark, and at worst you may find yourself losing customers as a consequence of over-marketing.
Keeping people at the heart of digital marketing helps to avoid and overcome these challenges, generate engagement and loyalty, keep things fresh and, most importantly, reminds organisations that even with access to all the data in the world, it is ultimately people who make buying decisions, not algorithms.
Why Is Digital Marketing Vital For Your Business?
Your Customers Are Online
There were 4.3 billion Internet users two years ago. The figure increased 9% from January of 2018. This figure has skyrocketed over the last two years since COVID-19 has forced us indoors. Looking at it will give you the feeling that there are individual people to reach out to when you practise digital marketing.
Your business requires exposure to find customers. The online market is the absolute best way to make it take place. When individuals hear about your business, they want to learn more about it. They want to check out your presence online in order to know if you do exist. If individuals can’t find anything about you online, chances good that you’ll lose them as a customer.
Cost-Effective And Faster
Digital marketing is more affordable as opposed to traditional marketing. If you are an organisation that has limited resources, spending money to advertise traditionally is not sufficient. Even the requirement to print flyers for your business is expensive and time-consuming. However, with digital marketing, your small business can begin the process immediately.