There’s something few in the advertising world want to talk openly about: the demise of traditional advertising. The “hard sell” approach of previous decades, with abrasive – often underhanded – tactics being deployed to secure the deal and get money into the bank. Modern consumers cringe at these archaic sales tactics and demand that advertisers engage them in more meaningful ways. This requires a strong, trustworthy brand, which is the best form of advertising any brand can have moving into 2021 and beyond. Here’s why old-school ads are going bust, how branding is taking the place of traditional advertising, and three ways to create truly memorable experiences for your customers:
The death of traditional ads
Don’t you just want to cringe when you’re browsing a store’s shelves, just minding your own business, when you spot a salesperson spotting you, as they stop what they’re doing and make a beeline towards your location? You know what’s coming, and it immediately puts you off. The same is true for hard-sell tactics online. People don’t trust brands that participate in “spammy” advertising campaigns anymore and prefer to spend their hard-earned money with brands that place less emphasis on sales and more on building a mutually-beneficial relationship.
Strong branding is the future
As more and more people scroll past those PROMOTED social media posts, ignore those pay-per-click AD listings that appear on Google, and steer clear of spammy-looking emails – branding is fast becoming the brand currency of the future. Modern and future consumers will want to partner with brands that share their same ideals and values. This means having strong branding that gives your brand depth of personality. The more ways consumers can relate to you, the greater their brand loyalty will be.
