How many working internet-connected devices do you have in your home? Most houses will have at least a few smartphones, at least one laptop, and maybe even a tablet or two. Human internet connectivity has become vastly more mobile in recent years, which is why many digital marketing thought-leaders are placing heavy emphasis on the importance of mobile marketing as the defining marketing trend that will define the post-pandemic “next normal”. So, with that in mind, what is an outward-looking mindset in marketing, and why is it so crucial when it comes to mobile marketing?
The Times Are A’changing
When we talk about an outward-looking mindset, we can argue that it refers to two ways of thinking. The first is looking outwards as an early-warning system for marketing challenges. If we know what industry disruptions are shaping up, we can prepare for them better – and possibly even leverage them. The Covid-19 pandemic has demonstrated to us that change is unavoidable and often devastating. An outward-looking approach enables us to “keep our fingers on the pulse” of the marketplace at all times.
The People Are Changing Too
The second definition of an outward-looking mindset could be that mobile marketers should be focusing on their customers – not on themselves as marketers. Consumer behaviour influences everything in the marketing industry. If you’re only catching on to a trend now that consumers are already bored of, you’re wasting your time. This is why an outward-looking approach, or a consumer-centric approach, is considered vital for future mobile marketing efforts.