Social media is saturated with people, businesses, and brands all vying for attention. As a result, social media marketing can often be challenging. Competition is intense, and sometimes it can feel like you have to fight for the attention of every new customer.
Fortunately, Facebook Messenger gives you an easier way to reach new and existing customers without the added noise.
Facebook Messenger is fast becoming a widely used digital marketing tool. With millions of people logging into Facebook daily, high click-through rates, and impressive conversion rates, it’s easy to see why.
What Exactly Is Facebook Messenger Marketing?
Facebook Messenger Marketing is about connecting with potential customers on Facebook’s chat platform – Facebook Messenger. Facebook Messenger marketing allows you to use chat-bots and enable marketing automations such as:
- Chat Blasting – which is like an email blast for instant chat platforms
- Drip Campaigns – which keep active customers engaged with daily, relevant messages
- Business System Integrations – which connects customer profiles across databases
Why You Should Care About Facebook Messenger Marketing
The way people communicate has changed. We have moved away from phone calls, texts, and emails toward instant messaging apps. This is mostly due to smart-phones always being within our reach. So it makes total sense that people prefer mobile-friendly communication.
Thanks to this trend Facebook Messenger Marketing is in prime position to become the marketing channel of choice in the coming years. And organizations that adopt this method of marketing early are going to have a serious advantage over their competitors.
Why Facebook Messenger Marketing Works So Well
Facebook messenger is fast and intuitive. The responses you get are to the point and easy to read. And most importantly, people like using it. This explains why it’s such an excellent way for marketers to connect with new customers and grow their digital presence.