What did people do when they were confined to their homes during the global Covid-19 lockdowns? Apart from making pineapple beer and becoming master bakers, people spent much of their time scrolling their various smartphone-based social media applications. This has resulted in social media marketing, becoming an appealing avenue for businesses to participate in online marketing and advertising. So, should your business invest in a social media marketing strategy? We’ve got four reasons why the answer to that question is a resounding YES!
Build A Strong Local Brand
The strongest of brands are those that can stay consistently in the minds of their existing as well as potential customers – without becoming overbearing. Social media is used as a local-resource finding tool, where large digital communities exist to share information and pass each other business (in some cases). Remaining active on social media, by posting regularly and engaging with groups, means you’re always being seen by the community, which aids with brand
Increase Website Traffic
Social media is also a superb tool for driving traffic to a website. Because social media posts allow for the sharing of links, a business leveraging their social media page for increased lead generation can share links to their website pages that their followers can click on to find out more. What’s the use of having an amazing website if you have nowhere to share it or nobody to share it with. Your social media account will also display your business contact information to make contacting you easier for social media users.