Modern technology keeps on changing and soaring to new heights. Businesses are trying their best to do everything they can to keep up and are also changing their business models to online ones. In addition they are enhancing their existing marketing efforts with digital marketing strategies to try and capture an increasing and lucrative online marketplace. These processes are implemented to attract target audiences online which will determine if a business is successful or unsuccessful. Receiving tonnes of daily traffic to your website doesn’t amount to anything except if it’s converted to leads or sales.
The importance of digital marketing for businesses
Business and commerce are leaning towards the digital arena. The availability of digital marketing tools and techniques delivers business owners the best chances for competing in the cut-throat economy, survival and business growth. In this article we will give you 11 reasons – which you simply can’t ignore – of why businesses should make digital marketing a priority.
Digital marketing levels the online playing field
Don’t think that digital marketing is for multinationals and large corporations which have an unlimited supply of money to fund online marketing campaigns. Digital marketing levels the playing field by providing small and medium enterprises a chance to compete against the bigger corporations and attract their own share of targeted traffic. It also allows small businesses to engage efficiently with numerous customers and set them well on their way to growing beyond their wildest dreams.
Digital marketing is more cost-effective than traditional marketing
Digital marketing provides small businesses with more cost-effective marketing channels which deliver proven results. According to Gartner: “28% of business owners surveyed will shift marketing budget allocations from traditional media channels and invest them into digital online marketing tools and techniques”
Digital marketing delivers conversions
Online business marketing products and services measure success by the percentage rate of incoming traffic which is converted into leads, subscribers or sales depending on the purpose of your website. Business owners are streamlining their digital marketing campaigns towards conversion optimisation which is a top priority.
Digital marketing helps generate higher revenues
With higher conversion rates created by effective digital marketing techniques, this practice will deliver plenty benefits for you and your business in terms of increased revenues. Google along with IPSOS Hong Kong claim that companies with digital marketing strategies will attain 2.8 times more revenue growth than companies which don’t have these in place.
Digital marketing facilitates interaction with targeted audiences
One of the many reasons that digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interrelate with targeted audiences in real time. Relating to and providing customers with proper engagement points can help you find out what your targeted audiences want.
Digital marketing caters to the mobile consumer
Information is now not just disseminated via laptops and desktops anymore. Advances in technology have thrown smartphones, tablets and other Internet-enabled devices into the mix. It is a good time to have digital marketing campaigns geared towards mobile consumers which allows for growth and faster expansion.
Digital marketing builds brand reputation
Digital marketing has the ability to attract targeted traffic. Delivering on what you promise will allow you to develop a healthy relationship with your targeted audiences. This will ultimately go a long way to improving your brand reputation.
Provides better ROI for your marketing investment
Digital marketing provides a better Return on Investment than traditional media and marketing channels as traditional media is expensive for small and medium enterprises to leverage off and results are vague. Online marketing can be easily tracked, monitored and results are immediate.
Earns people’s trust
If you looking to gain trust from consumers, digital marketing follows the current online trend that focuses on social media signals which results in direct and personalised interaction between a brand or business and their targeted audiences.
Digital marketing entices people to take favourable action
Social signals and testimonials help earn trust from targeted audiences. Digital marketing uses proficient strategies to lure people towards making purchasing decisions. However, conversion to leads or sales are initiated under full control by the website visitor.
Digital marketing ensures business survival online
The skills in marketing that are used online will help you use proven strategies and techniques that won’t only attract more traffic but highly targeted traffic that delivers results which will help your business survive.
So if you’re looking for growth for your company survival or to bring in more traffic to your existing website to be converted to leads, then we hope that these eleven reasons will change your mind into making digital marketing a priority for your business. At the Digital School of Marketing, we will teach you the ins and outs of digital marketing. To find out more, read more here.