Few of us can argue that the world we live in has now completely changed. COVID-19 has set humanity on a different, more cautious path. We now have to be more careful; do things from a safe distance; find alternative ways to stay in contact with each other. If there was no such field like digital marketing, nobody knows where the commercial industry would be right now. Digital marketing has enabled brands to keep in touch with their target audiences and continue running promotions throughout the pandemic. If this isn’t evidenced enough that digital marketing is a brand’s best friend during times of crisis, these four will convince you:
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More contact points
It has been often displayed that brand touch-points play a big role in lead acquisition. Digital marketing opens up multiple extra avenues of promotion (like email, social media, website content, forums) where brands have more opportunities to connect and engage their existing and potential customers. For example, businesses that rely on word-of-mouth advertising and feet through their doors had to radically change technique once lockdowns kicked in, with a move towards digital advertising and online selling instead.
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Better brand reputation
The deck of legacy brands is being shuffled, and some cards are being thrown out. Legacy brands that act selfishly during times of crisis will not be legacy brands for very much longer in the new normal marketplace, and start-ups that dedicate themselves and their resources to improving the lives of their target audience might gain legacy status. Digital channels are where brand reputations are going to be made or broken – and either can happen (quite literally as recent events have shown) overnight.
