It’s official – the GIG economy is officially in full flight. About two-thirds of people across the world already have a side hustle and an additional quarter plan to start one this year.
Pick a reason:
- Wages aren’t high enough,
- Remote work has given people more time to focus on additional work, and
- Entrepreneurs need a secondary stream of income while launching a business.
Whatever the reason is, one thing is consistent: Copywriting remains one of the most profitable and simple side hustles available.
The client budget will vary contingent upon their organisation or size of the campaign. As with any industry, there are companies which are just starting out with a smaller budget. There are medium companies that are more established. There are large organisations with multiple verticals and, as a result, need more copywriting services.
The more experienced and more specialised you are in your client’s niche, the more you are able to charge. The more that you are able to prove that you’re able to understand their customer and speak their language, the more you are able to charge.
The Biggest Misconception About Copywriting
One of the largest misconceptions about copywriting is that the writing itself is what takes up the bulk of our work. WRONG. Half of copywriting lies in the research as well as the embodiment of your client’s product, voice and customer avatar. As a copywriter, you are able to help your client determine a relationship with their customers.
The more wisdom and mastery that you have in this skill, the better the opportunities are for your copy in order to convert into a sale. The more money you can make. This is why the absolute best copywriters in a specific niche can charge thousands of rands for a single sales page.