Digital marketing is big business. A cursory search on LinkedIn, of people with the anything related to ‘digital marketing’ in their titles, brings back just under 159 000 results. So if there are so many people who are employed in this line of work, there must be a pressing need that exists among businesses.
‘Digital marketing’ is about so much more than online marketing. Yes, essentially digital marketing happens in an online space however there are many tools and techniques that are available to marketers when they want to expand their company’s reach online. Here are some of them.
Creating incredible content
We’re sure that you know the saying “Content is King”. This has been around since the dawn of the Internet and refers to the fact that Google will rank your website more highly, on the Search Engine Results Pages (SERPs) if you have good quality content on your site.
So, this then begs the question: What is ‘good quality’ content? Is it prose that is as elegantly put together as Shakespeare or Charlotte Bronte? Or does this term refer to copy that would rival David Ogilvy, the father of modern advertising?
If you want to put copy on your website that fits into either of these two categories, be our guest. However, make sure that it will strike a chord with your target audience. Remember that the purpose of having content on your website is to keep your website visitors on your site for longer. So, if they enjoy reading Shakespeare-or-Ogilvy-esque copy, put it up!
However, generating good-quality copy doesn’t have to be as complicated as this. All that you need to do is to make it flow well, ensure that it’s original and proofread it before you post so that it’s free from typos and grammatical errors. You don’t have to be a brilliant wordsmith in order to create fantastic copy. All you need to know is what your audience is looking for and give this to them.