In previous articles, we’ve written about best practice in terms of the various aspects of digital marketing. We’ve told you what an SEO specialist does and how they get the results that they do, we’ve interviewed our very own digital copywriter who’s given her pearls of wisdom about what it takes to succeed in the very lucrative world of online copywriting. We’ve given you the tools to use social media advertising to fit your brand’s purpose.
In this article, we’re taking a slightly different approach. We’re looking at common mistakes that people make with regards to their digital marketing and how you can avoid making these yourself.
Don’ts in Digital Marketing
Making the same posts across many digital platforms
Some people – especially those who are short of time, like entrepreneurs who are just starting out in their chosen field – generate a post for social media and post the exact same copy with the identical image across all of their social media platforms.
Yes, this does save time, but – in the long run – it will hurt your SEO efforts immensely and will probably downgrade your website on the Search Engine Results Pages (SERPs). This is because Google does not like duplicate content and favours original, well thought-out pieces.
So, by all means post about the same thing on your social media channels but rather tweak your wording so that it is different across all platforms. If you’re struggling with time, use a tool – such as Hootsuite – which allows you to schedule a number of posts at a time, across various social media channels so that you can maintain your levels of creativity.
Not checking that your links work
It is a common mistake to not check that the links, which you post onto your social media channels and send to other third party sites to see if they work. Sometimes, it happens that you may not see that you have included a full stop when you’ve pasted your link into a mail that you’ve sent to another person. This happens more often than you think.