In the modern world of saturated markets and an ocean of promotional content, brands are having to become competitive on every front. With so many individuals shopping online these days, websites have to be optimised to maximise the conversion potential of each visitor. The question is, what websites are the most effective?
Many industry leaders stress the need for favourable UX (user experiences) – both in person and online. Therefore, more and more website owners and product manufacturers are thoroughly testing user experience to perfect their offerings. What is UX, and does it have anything to do with UI (user interface)? Let’s find out:
User experience defined in marketing terms
Have you ever experienced clicking on a link and been taken to a website that you can’t make head or tail of? You can’t find the main menu items, there are spelling errors in the on-page text, and a strange song automatically starts to play once you scroll to the bottom (along with a pop-up ad that covers the entire screen). This would qualify as a bad user-experience website.
Why is this? Well, Internet users are in search of heightened convenience in their lives. They don’t want to struggle to find the information they need, and will quickly bounce from the above website – without taking any further action. Website owners don’t want bouncers – they want lingerers.
So, how do you get website visitors to hang around, browsing your website pages and blog articles? It involves plenty of research, lengthy brainstorming sessions, and eventually careful user experience website designing.