What is a brand? If you immediately thought of Coca-Cola or McDonalds, you’d be like 99% of us. There are iconic brands that have managed to chisel their typefaces and slogans into the very foundation of modern human existence and are instantly recognisable the world over. You see a white-bearded old man and a red bucket of chicken and you think of? If you said anything other than KFC, you don’t live on planet Earth! This article takes a closer look at three reasons why building a strong brand around a business is absolutely critical for its long-term success.
Building An Identity
A business’s brand is its identity. Branding puts a name, face, and personality to an organisation. Consumers don’t want to associate with the sterile, run-of-the-mill businesses that are one step above being confused for a government organisation. They want to meet quirky businesses as much as they want to see quirky people. It’s something different; a pleasant change in a sea of retail monotony. Unique branding gives a business a unique personality, which specific people (hopefully your target audiences) will associate with.
Creating An Asset
Are you in love with your logo? You probably paid a pretty sum for the development of your branding (unless you did it yourself), and you should want to see a return on investment. In fact, so much money and time and effort go into promoting a brand. Your branding is an asset that will make your business money, so it stands to reason that the quality of that branding is going to play a role in how appealing your brand and the business it represents is to the target audiences.
