Public Relations (PR) consists of any purposeful communications between an organisation and its public that aim to generate goodwill. Both marketing and public relations are the major external functions of the firm. Also, they both share a common ground regarding product publicity as well as consumer relations.
Together, however, they operate on distinct levels and from separate perspectives and perceptions. The long-held view is that marketing exists to sense, serve, and satisfy customer needs at a profit. PR exists to produce goodwill among the company’s various publics so that the audience members do not interfere in the firm’s profit-making ability.
What are the types of PR?
Speeches, presentations as well as speech writing
Key figures from inside an organisation will write speeches to be presented at corporate events, public awards and industry gatherings. PR company officials, together with company managers, often write speeches and design corporate presentations. They are part of the proposed and coherent strategy to build goodwill with the public. Presentations can be designed as well as pre-prepared by PR companies, eventually to be delivered by company executives.
Corporate literature comprises financial reports, in-house magazines, brochures, catalogues, price lists in addition to any other piece of corporate-derived literature. They communicate with a variety of target audiences. For example, financial reports will be of a lot of interest to investors and the stock market as they give all sorts of indicators as to the health of a business. A company’s Chief Executive Officer CEO will often write the foreword to an annual financial report in which he or she has the chance to put a business case to the reader.
The public is the company’s stakeholders. PR is proactive as well as future-orientated. It has the goal of building as well as maintaining a positive perception of an organisation in the mind of its public. This is often referred to as goodwill.
It is often challenging to see the difference between marketing communications and PR s there is a lot of cross-pollination. This makes it a difficult concept to learn. Added to this is the reality that PR is often expensive, and not free, as some definitions would have you believe.