Visual content is among top digital marketing trends today. It’s everywhere, stimulating online growth as well as audience engagement for brands. So, it comes as no surprise that most content marketers consider visuals required content for their visual marketing strategies to succeed.
As consumers in today’s modern age, we don’t often put much thought into the advertisements we see, let alone measure why they’re persuasive or are not. Some ads connect with us on a highly personal level so that we don’t think twice before we purchase the product that it’s selling. Others are just background noise in our daily lives which we find easy to switch off from.
The idea behind visual marketing
If you think that the notion of visual marketing is as straight forward as finding an image and then utilising it on your social media channels, you are sorely mistaken as any image won’t. It’s important to create as well as follow the concept of visual marketing because 37% of marketers reported that visual marketing was undoubtedly the most effective form of content marketing for their company.
According to a study which was carried out by Stanford University, in the human brain there is something called ‘visual perception’. Using this sense, the brain examines the surroundings and then makes a guess determination based on the past experiences of the same surroundings. Thus, it is important to understand what image has to be utilised and if this is not used we might give out the wrong message to our target audience. However, what is good for one person might not trigger the same response in another person.