The truth of the matter is that social media — when used strategically over a period of time — is the most powerful form of marketing and market research which the world has ever seen. This being said, it’s not a magic bean that grows overnight into business success. It’s a platform for real work. The art to social media marketing is knowing the best places to put that work in so that you get results and not just a load of annoying people who think they’re your friends.
The impact of social media does not halt online. It is part of a much greater sphere of influence and – even though social media may at first create a certain buzz regarding a topic – overall the power of social media marketing will create word of mouth advocacy.
It is generally accepted that social media marketing is an influential and commanding force which will assist the development of so many businesses every week, month and year. However, there are many factors to consider such as, a company’s time, objectives, outcome of putting out the wrong message on social media as well as the numerous risks involved. Therefore a company should pragmatically consider their social media marketing strategy.
How To Build A Rock-Solid Social Media Marketing Strategy
Establish SMART Objectives
Everything that you do online should align with clear objectives. And each of these objective should support profound goals. Your goals can be broad and abstract, such as “enhance our brand”, however your objectives need to be S.M.A.R.T.:
- SPECIFIC
- MEASURABLE
- ACHIEVABLE
- RELEVANT
- TIMELY
