‘SEO’ stands for Search Engine Optimisation. This is the process of increasing the quantity and quality of the traffic to your website. It does this with organic search engine results. Studies have shown that websites which are on the first page of Google’s Search Engine Results Pages (SERPs) receive almost 95% of clicks. Further research shows that results which appear higher up on the page show an increased click through rate (CTR). These pages receive more traffic.
Although you may not have an experienced, in-house SEO member of staff, it is still possible for you to start making some positive alterations to your website and digital marketing strategy that will help you to improve your SEO scores. With a bit of SEO knowledge, you can be well on your way to growing your brand’s search engine ranking in absolutely no time at all!
What is involved in SEO?
To comprehend the essence of the meaning of SEO, let’s break the definition down and have a look at what makes up SEO:
- Quality of search traffic. It is possible to attract all the visitors in the world, however if they’re visiting your site owing to the fact that Google tells them you’re a resource for Apple computers – but really you’re a farmer selling apples – that is not quality traffic. You will want to attract visitors to your website who are genuinely interested in products that you have on offer.
- Quantity of search traffic. Once you have the correct people who are clicking through from those SERPs, more traffic that comes through the better.
- Organic results. Ads are responsible for generating a noteworthy portion of many SERPs. The term ‘organic traffic’ refers to any traffic that you don’t have to pay for.
What is the value of organic results?
Every business is attempting to reach the number one page of Google search results. This is the main aim of any SEO strategy. Earlier in this article, we said that organisations on the first page on the SERPs receive 95% more clicks than those who don’t occupy this coveted spot. But what is the actual value of a ranking on the first page? The answer is different for every keyword. This makes it possible to determine exactly how much a ranking is worth to you