Remarketing can be utilised in order to promote a particular product or offering, or to reach a certain conversion goal such as lead generation. In eCommerce, for example, remarketing adverts can be used to recover abandoned carts by displaying the product the user added to the cart but left the site without purchasing.
If you would like your digital marketing campaigns to give you good results, you have to have the capacity to offer visitors a second chance to convert into customers. This second chance is an opportunity that is also known as remarketing. Having a retargeting strategy in place equals being able to remind users that you are there for them.
What ad formats and sizes are used in remarketing?
Most remarketing ads are distributed in text and or image display formats. These are managed from within the Google AdWords platform. A growing number of adverts are becoming animated and include video formats. HTML5 and GIFs are usually used to achieve this effect.
How big display ads are is determined by the spaces allocated on websites which accept the remarketing adverts. There is a great number of standard sizes so it is recommended building display ads according to the most common four or five sizes.