To optimise or not to optimise, that is the question. The next question is probably how? SEO can be divided into what you do off your web page, like trying to increase your authority through link building with other reputable websites, and how you go about organising the content and its structure on your page. HTML tags are one such piece to the structuring of your on-page content. Basically, HTML is the input language that produces what we see on web pages. However, some tags are worth more than others.
Crucial HTML Tags for SEO
Pretty simple to understand (it’s in the title). These tags are the titles of your webpages which are usually what users will see first on the SERPs (search engine results pages). If your title is clear and suggestive of your content, users are likely to click through. Search engines are interested in your title tag but are more concerned with the context of your content as opposed to your title alone.
Meta Description Tags
Meta description is a piece of text that should appear under your title in SERPs. The small paragraph should give users an idea as to what the page is about, and encourage traffic to your website. Although meta description is no longer an official ranking factor, a well-written description that answers queries can entice users in and boost your rankings through traffic.