As a marketing field, SEO comes in as one of the most ambiguous. Nobody really knows for absolute certain what needs to be done to completely optimise a website for Google, Bing, etc. This is because if the search engines were to tell us exactly how to get to position one on page 1, there wouldn’t be a need for PPC advertising! So, much of search engine optimisation is actually just educated guesswork, and we’ve been guessing for long enough to know a few SEO essentials that have always lead to improved search engine ranking. We’re looking at 4 of these SEO secrets below:
Use Short & Long Keywords
If you’re still only assigning one keyword or keyphrase to each page on your website, you’ve missed a rather big shift in the SEO environment. Search engine algorithms now make use of clever AI crawling software that looks for both focus keywords and related keyphrases. So, be sure to use a combination of short and long, related keywords and phrases when writing optimised website copy.
Regularly Update Content
Freshness is the word of the day when it comes to search engine optimisation in 2020 and beyond. Search engines want to serve up the latest, most relevant content to answer the internet user’s queries. By regularly updating existing blog articles and website pages, you’re showing search engines that your information is being reviewed and added to every once in a while.