You’ve set up a social media profile for your business but now what? The question is: What type of content to post on social media? What does your audience want to see? How can you get your audience to engage with your brand on social media? Well, to answer this it’s important to know that no-one enjoys being sold to. With that said, it’s never a good idea to only share posts that aim at asking people to buy your product or service.
Asking for the sale every now and then is not the end of the world, but constantly asking people to check out your company, product or service can end up being annoying. This means they might end up unfollowing you. That’s the last thing you want, especially if you worked so hard to get them to follow you in the first place. So, what type of content should you post on social media that can help strengthen awareness around your brand?
Steps to posting the ideal content on social media
Have a Look at Your Competitors
The first thing you can try that’s quite simple and easy to do is spying on your competitors. Have a look at what they have been posting. Do you see anything that’s out of the ordinary? Find the posts with the most engagement and then ask yourself what they do that triggered that kind of response? (On a separate but related note, there’s been some interesting studies done about the future of digital marketing in South Africa. Read this article to discover more.)
Use Tools Like BuzzSumo
BuzzSumo is an easy-to-use online tool that can help you find some of the most popular content on the web. How does this a benefit to you? Well, with BuzzSumo you can search according to topic. But that’s not all. You can also filter by platform, country, date and much more.
Ask Your Audience
Brands are always looking for the most innovative way to generate content ideas and so improve their digital marketing strategy. However, sometimes the most effective strategies hide in plain sight. If you already have an audience, ask them what they want to see more of. Are there any questions you can maybe answer for them or if there are any specific topics they want you to cover.
Ask and you shall receive.
What Type of Content to Post on Which Social Media Channels
Each social media network is different, which is something you’d learn on a digital marketing course. With that said, it’s important to understand your audience. Below are some guidelines that can help you tailor your content for the different platforms:
Facebook is seen as the new talk show channel of the world. People are constantly voicing their opinions and they are always engaging with other people when it comes to news articles, videos, and other content.
Knowing this, tailor your content in such a way where you are opening yourself up for a discussion. If people want to talk, let them. Ask for people’s opinion and ask questions. Maybe this can help get a conversation going around your brand.
Instagram and Snapchat
These two social media channels are seen as the reality TV shows of the world. Fans usually love behind-the-scene shots not to mention that stories make it so easy for people and brands to highlight what’s happening in their business during the day.
If there was a series channel it would most probably be YouTube. YouTube is the second-most popular search engine in the world and it’s is where people go to binge-watch videos. This is why influencers and brands are creating playlists and long-from video content that can help further boost the emotional and personal connection with potential customers. Knowing this, think about how you can incorporate this into your own social media marketing and digital marketing strategies.
Twitter is not so much about sharing content as it is about discussing it. Here people find the news and have conversations around a specific topic. Its search feature makes it very easy for you to quickly search a topic and join in an existing conversation.
Love social media?
Our Social Media Marketing Certification is a must for those who love interacting with people online and want to pursue a digital marketing certification to help them create a solid brand for themselves or their companies online. Digital School of Marketing’s social media marketing course is conducted online over a 12-week period and is considered to be the benchmark in social media marketing in SA. Follow this link for more information.