There’s much misinformation out there regarding content marketing. Not everyone has a good understanding of what content marketing actually means, what it’s for or the reason why it works. The reality is that content marketing — which is a marketing approach that is based on creating and distributing valuable content — is essential. This concept is far too important to allow misconceptions to dominate the conversation.
Following outdated or incorrect methods may lead to unsatisfactory results as well as frustration for you and your whole team. While you could have the best intentions at heart, it’s very important to know which tactics will assist you towards reaching your business’ goals in addition to which ones you have to avoid.
Over the last while, we have heard our fair share of misunderstandings regarding content marketing, some of which seem to pop up constantly. In order to help you to navigate the murky waters, we’ll shine a light on the most common content marketing misconceptions and provide you with our expert insight on the best course of action for each one.
Focusing On What’s Easy
Our biggest pet peeve regarding the content marketing industry is how it promotes tactics as well as tools more than the significance of strategy and planning. Tactics and tools are much simpler to sell as humans are typically impatient. Digital marketers would get so much more out of their content marketing tactics and tools if they took the time in order to strategise and plan.