Facebook ads are the new generation of PPC advertising. Instead of paying for sponsored links you are advertising to members within a social network. The overall concept of Facebook Ads is the same as other forms of PPC advertising: you are effectively paying for ads to be displayed to a very diverse database of potential customers. There are, however, slight differences in setting up, writing the ad and deciding on a target audience that should be noted.
It is important to remember here that Facebook ads are served to people on Facebook who have the keywords that related to your business on their profile. They are not searching for them but are being shown them based on what they have already listed.
How to create a Facebook Ad
To create a Facebook advertisement you firstly have to consider the following:
- What do you want to advertise? The number one thing which you need to think about is whether you will send visitors directly to your website, a specific destination or a fan page.
- What would you like to do? secondly, you have to choose between a ‘like’ campaign, promoting specific page posts on your fam page or a custom campaign which sends visitors to your website or application.
How to write a Facebook Ad
Unlike Google Ads your destination URL is your landing page. There is no display URL. In order to properly track your Facebook campaigns make use of the Google URL Building to create a tracking code for each Facebook ad campaign.
The maximum length for this is 25 characters. Be short, to the point and use keywords that will draw attention to your ad.
This has a maximum length of 90 characters. Ensure that you always insert a call-to-action.
The cost is the same with or without imagery. If you don’t select an image, Facebook will insert a default image for you. choose branded, inspirational images that will attract visitors to your ad.