Ask digital marketing professionals what the best strategy is for online success, and you’ll get a hundred different answers. The truth is that nobody knows the best way to market online, but most know of strategies they’ve used to gain some form of traction. There might not be a formula, but there are specific internet marketing strategies many of the most successful companies deploy in conjunction with their broader marketing and PR activities. We’re looking at seven of these basic strategies below:
7 Digital Marketing Strategies
1 . Be your brand
Personal branding is a big thing at the moment, as Generation Z and Millennials search for human connections instead of sales pitches. This strategy involves a business owner first branding themselves, then leveraging a more trustworthy and personal image to promote the business.
2. Establish a blog
Content is king, and a business that isn’t generating and promoting internet marketing content in 2020 is sure to be left behind. Add a blog page to your business website, and start writing articles about your industry and services. This shows readers that you know your stuff, and you’re willing to share your knowledge with them.
3. Leverage social media
Social media is a great way to start two-way conversations with existing and potential customers. IT is a platform to promote thing like blog articles, videos, company information, etc. Choose your social media channels carefully, as not every social channel will be suited to your industry or business.