There’s little doubt that social media has cemented itself as a driving force in digital marketing. With billions of people active on at least one social platform, it’s easy to see why marketers consider social media to be an effective part of their digital strategy.
Thanks to technology brands of every size can gain unprecedented access to people across the globe. But greater access also means greater competition. To ensure that your brand stands out from the social crowd you need to know which social media trends matter the most in the new decade.
So what social trends should brands focus on in 2020? Let’s take a look…
Gone are the days of self-serving messages and posts on social platforms. Simply providing a service online just won’t cut it in today’s world. These days, people actively seek out brands that are willing to go the extra mile and nurture relationships with their customers on social media. Knowing that a brand understands and cares about their customers is more important than the product or service that’s being provided.
Brands need to dial back the flash and focus on the basics like the interests and challenges of their specific audience. Doing so will enable brands to create content that will resonate with their audience, thereby creating the start of a meaningful connection.
Influencer marketing is changing. Big-name influencers (like Kim Kardashian) no longer hold the monopoly in the digital space. This is due to social media users gravitating toward micro-influencers. While these influencers may not have the biggest audience numbers their knowledge of specific topics, brands and products is more specialized.
As such brands need to consider the impact of micro-influencers when selecting an individual to work with. Micro-influencers have more defined audiences and can offer a higher level of personalization and better audience engagement. And the results are amazing because people are more likely to follow the advice of influencers they can relate to on the same level.