Almost 60% of South Africans now have access to the Internet. This is according to an annual report from We Are Social and Hootsuite. Most Internet users access the service on cellphones and tablets. With this massive digital audience, good SEO techniques can see your traffic increase to your websites. Although SEO techniques adapt and evolve with Google’s frequent algorithm changes, the basics of SEO stay the same. You need to know how to grow your rankings.
Tips for optimal SEO
Learn how to engage
Engagement will lead you on the path to better rankings. Google will push sites that have strong engagement and lower bounce rates. A healthy bounce rate – as a ballpark figure – of between 26% and 40% is healthy.
The digital marketing course will teach you how to increase your search engine rankings.
Go for superstar status
Get a writer who knows about writing for the Web. (Read this article about the different nuances that traditional and digital copywriting has.) Writing talent and SEO technique knowledge will land you superstar status.
Be sure to keep track of click-through-rates (CTR) as these also pinpoint which copy is successful or otherwise. This could reflect positively on your content and possibly also influence search rankings on Google. Surprisingly, research has shown that longer pages on your site, the higher the chance of a better ranking on the SERPS (Search Engine Results Pages). Longer blog posts are a must.
