Digital marketing is something that companies cannot afford to ignore any longer.
In fact, 97% of adults under the age of 65 are active on social media at least once a month. Knowing this, if you are planning on selling a product or service to customer under 65, and do not have a social media strategy, then you are missing out on a massive opportunity.
Below are the top five reasons why we feel that digital marketing should be your main priority in 2019.
Importance of Digital Marketing for your Business
Reach Customers Directly
Back in the days of traditional advertising a brand had to go through an agency to put a specific promotion in front of a target audience. Today, anyone can jump on a social media platform and start engaging with potential customers.
It’s exciting to know that the average South African spends between two and three hours a day on social media channels. Not only that, in the US 48% of people say that they have made an online purchase as a direct result of a Facebook ad. This trend is slowly gravitating towards South Africa.
Digital Marketing Can Help Level The Playing Field
A number of years ago, a brand had to fork out thousands to run a radio, TV, magazine or newspaper ad. Today, thanks to platforms like Google, Facebook and Instagram brands can run messages aimed at their target market for a much lower cost.
This gives everyone the chance to grow their business as opposed to only brands with deep pockets.