‘Email marketing’ is all about using email to promote products and/or services. However, a better definition of email marketing is about using email to cultivate relationships with potential customers in addition to clients.
Email marketing is one segment of digital marketing. This form of marketing looks at, for example, promotions using websites, social media and blogs. It is the same as the traditional direct mail except that instead of sending messages through the post, mail is sent electronically via email.
Here is a method that is helping world-class digital marketers master e-mail marketing
What is Meant by the Term Direct Mail?
‘Direct mail’ is a form of marketing which entails marketers sending a hard copy piece of promotional material to a home or business. Some recipients refer to direct mail as “junk mail”. This is because direct mail generally arrives uninvited.
Email marketing best practices
Test the Content of Your Email
Test your content before you send your campaign. This is so you don’t send emails with data that is missing or broken links. It’s best practice to send a few test emails to yourself. This is to ensure everything works and looks the way you want it to.
Track the Clicks and Open Rates Your Emails get
Tracking these metrics gives you an idea of the kinds of content your subscribers respond to. This can inform future campaign decisions.
Avoid Content That is Considered to be Spammy
As an email and digital marketer, it is your goal to send campaigns that prompt subscribers to engage with your company and brand. Ensure that your content remains relevant. Most importantly, as a digital marketer you need to make sure that it remains consistent with your brand. Make use of your subject line in order to inform your subscribers about what’s in your email.