Today, around 55% of Internet users are on social media. As they utilise it on a daily basis they provide massive amounts of data to the platforms which is valuable for social media lead generation. The digital marketers can use it to target their audience directly.
Social media lead generation is part and parcel of every digital marketer’s strategy—whether they know it or not. For digital marketers who are ready to move beyond merely brand awareness and engagement, social media lead generation is a great next step. Collecting leads via social media will assist you with finding people who are interested in your organisation. More importantly, these leads will assist you with keeping in touch with potential customers—whether it’s to make a special offer or share news.
With 75% of business-to-business (B2B) buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a fundamental part of their decision-making process, social media channels are becoming essential in terms of building relationships with prospects as well as customers throughout every single stage of the customer life cycle.
What Is A Social Media Lead?
A lead is any type of information that someone shares which you can use to follow up with them. This information includes:
- Email addresses,
- Employers, or
- Any other information which a social media user shares with you.
Social media lead generation is any activity undertaken on social channels in order to collect new leads.