Go and visit LinkedIn. Search for a business and you will find that if a company is serious about exposure, digital public relations as well as popularity, they will be present on this platform. This includes:
- Professional people seeking new employment positions,
- Those other people who already have positions but would like to have a business profile which everyone can see.
LinkedIn is an effective tool when it comes to you personally, or for business exposure.
With new social networks constantly sprouting up, LinkedIn is a platform which often gets underutilised or is put on the back burner. However, the truth is that LinkedIn can be extremely powerful in terms of digital public relations. This is especially when you’re aware of all the platform’s hidden features which don’t get nearly as much attention as they deserve.
The features that LinkedIn provides
LinkedIn also offers additional opportunities as well. You can:
- Be a member of groups,
- Leave recommendations for other LinkedIn members, and
- Get recommendations.
You will have the ability to make connections with very popular businesses and people which allows your popularity to grow as a result. It is possible for you to communicate with a variety of individuals and make influential friends from all over the globe. LinkedIn provides opportunities, which are different from any other social network. This is one of the main reasons why it has become extremely popular.
The largest professional network on the Internet
LinkedIn functions as the world’s largest professional network on the Internet and has more than 313 million members in over 200 countries as well as territories. Professionals are signing up to sign up to LinkedIn at a rate of more than two new members every second.
There are more than 39 million students as well as recent university graduates who are on LinkedIn and they are LinkedIn’s fastest-growing demographic. The business-to-business social media platform counts executives from all 2013 Fortune 500 businesses as members. It corporate talent solutions are utilised by 94 of the Fortune 100 companies. In addition, there are more than 1.5 million unique publishers who are actively using the LinkedIn Share button on their websites, as part of their digital public relations strategy, to send content onto the LinkedIn platform.
What is a LinkedIn company page?
A surprising fact about LinkedIn is that only 57% of companies have a company LinkedIn page. With the lack of quantity, a simple company page is the best opportunity to stand out in the crowd. This page will develop into the centrepoint of all activity. You can share:
- Status updates, as well as
- Pictures and videos.
You can do this while gaining an insight into the page’s analytics and following.