Social media has exploded. A total of 58% of consumers follow brands on social media. Facebook on its own has over 2 billion monthly active users. In addition, this social media networking giant is responsible for 85% of all e-commerce orders. Your company simply can’t ignore social media marketing anymore and if you’re already conducting a large portion of your marketing on social media, there’s always room for improvements. It’s not enough to just create an account on your favourite social media network or to run ads. The resources which you spend on social media have to lead to sales.
Social media sales are the new craze for marketing specialists all over the world. Contrary to an outdated belief, social media sales can be profitable for any industry. It doesn’t matter if your target market is made up of millennials or generation X, high schoolers or huge business owners, fixers or college professors.
Considering the fact that there are approximately 3 billion active social media users worldwide, can you really make the assumption that there are no people who would like to buy your product among these users? Your job is to find these people.
As opposed to traditional marketing, social media sales have many advantages. For example, this channel of communication is relatively cheap. In addition, it is seen as more authentic and trustworthy, which makes it perfect for conversion.