Social selling could seem like a trendy buzzword today, however it’s actually a vital and durable tool which all salespeople should add to their repertoires. The concept behind social selling is simple: you use the power and popularity of social media in order to connect with prospects through content as well as engagement.
That is to say, social selling is all about engagement. This means that it requires a different approach as opposed to traditional sales techniques. Nevertheless, successful social selling takes time, dedication as well as practice. This means that it can be daunting when you’re first getting started, especially if you don’t have a rock-solid strategy in place to work the practice into your day-to-day routine.
Effective social selling should place you as an authority on your topic, get you closer to your target market and push conversations with your prospects offline, where you are able convert them into clients.
How Can Social Selling Help To Grow Your Business?
To get an insight into how to do social selling, it is very important to know, how much profit does it provide to the businesses. Research says that, for every single dollar invested in any business, the ROI is $5 when the sales are done through social selling.
In addition to this, it is said that there are 45% of more opportunities available to the sales representatives through social media, as compared to the routine methods. Also, on annual basis, an achievement of 16% gain in revenue is seen for the companies who utilize social media for the purpose of the sale.
Extra benefits of social selling include a visible increase in the number of leads, more conversion rate, and short sales cycles.