The global social media users numbered 3.196 billion in 2018. This number is likely to rise to 3.1 billion – only two short years away. Those who are still not convinced of the digital marketing potential of social networking may think social media is just a way for people to keep connected. While this is indeed a considerable function of social media, it is also a powerful way that you can improve your SEO.
Social media management in addition to search engine optimisation may be two very different business strategies and have their own rules of engagement. However, within the larger realm of digital marketing, these two aspects can be optimised in such a way that the one is a complement to the other.
How SEO and social media work hand in hand
Benefits such as brand visibility, recognition and more website traffic can be improved when you combine these two strategies. Social media – together with SEO – will supplement and enhance your efforts in both areas. Social media content, for example, can assist with amplifying your SEO campaigns with content which is optimised for keywords as well as by generating more backlinks.
While SEO makes sure that your website can properly, it is also possible for you to tweak your social media channels — such as your business pages in addition to your profiles — in order to score higher rankings in search engines rankings. Although your social media strategy may not necessarily be pivotal in your search engine rankings, it can still be strong enough in order to take it a notch higher as well as boost your existing rankings.
Individuals interact with social media networks – such as Facebook and Instagram – in a different manner as opposed to that in which they interact with search engines. However, the results of both are the same in a number of ways:
- Content is filtered,
- Links are shared, as well as
- The most trusted sites get the most amounts of traffic.