The ever-changing world of social media marketing is not limited to leisure as well as entertainment anymore. It has now become a major source of revenue and a much sought-after business platform by giving rise to influencer marketing.
During the COVID-19 lockdown, our recreational time switched from social outings to social media. Thus, social media marketing became an important platform for businesses in order to promote their products and services through partnering with influencers.
These influencers have a concentrated reach and targeted audiences who engage with their content and help brands build credibility and drive sales. At present, given the developments in existing businesses and the emergence of new start-ups, the need to stand out and branding the business well has become a necessity.
Brands Are Developing Influencer Marketing Strategies
These strategies carefully targeting their audience and planning the course of action accordingly. Social media is a huge place to be, and if used well, it holds the exponential power to open doors to new target groups and help businesses in expanding their reach.
As the influencer and social media marketing realms continue to boom, the industry has further been categorised into macro- and micro-influencers. While both sets enjoy a massive following and engagement, micro-influencers are the niche category — up and coming in the influencer marketing domain.
What is a Macro-Influencer?
One way to classify a macro-influencer is by their follower count, which needs to fall somewhere between 100 000 as well as one million followers. Your average macro-influencer is somewhere between micro and mega. There’s no exact science differentiating these categories.
What Is a Micro-Influencer?
A micro-influencer is a person who has 1 000 to 100 000 followers. Micro-influencers concentrate on a specific niche or area. They’re usually regarded as an industry expert or topic specialist. Micro-influencers have stronger relationships as opposed to a typical influencer. This is frequently driven by their perception as an opinion leader of a particular subject matter. A micro-influencer, versus a celebrity or – alternatively – a regular influencer, frequently has a very uniform audience.