It’s not too often a new social media platform launches however, when it does, early adopters are able to really benefit. Those who were among the first to sign up to Instagram when it launched back in 2010 reaped all sorts of benefits such as:
- Obtaining a much-sought-after Instagram handle and an abundance of new followers right from the beginning,
- Being found much more easily on the platform owing to less noise and competition.
The list doesn’t stop there. And any time a new social platform materialises, it also comes with new marketing opportunities.
What Is Clubhouse?
Clubhouse, which is an invitation-only audio-chat iPhone app, is still so new that it is not yet too saturated. And taking into account the fact that people need a personal invite to join so if you are able to get one, now is the time to start an account and then start building a following.
This invite-only chat app has a reported $1 billion valuation and is quickly becoming the talk of the tech world. And marketers are using is too. Recently, Burger King’s parent company – Restaurant Brands International (RBI)- hosted a one-hour-long chat with executives just a day after reporting its full-year and fourth-quarter 2020 earnings results.