The world that we live in today is one where Facebook alone – as one of the most popular social media platforms ever – has over 1.65 billion active users every month. It’s a marvel which has had – and continues to have – a remarkable effect on both casual users as well as businesses alike.
Five years ago, social media networking was just starting with its meteoric rise. As the owner of an organisation, you were almost certainly on social media personally. However, perhaps you could see little ROI in terms of creating a presence for your company. Social media marketing was the furthermost thing from your mind. These networks were just a way for you to connect with old classmates, friends as well as family.
Fast forward to 2019 and now your company’s social media presence is the hub of engagement with your customers, prospects as well as partners. For the everyday user, social media has become your information hub in addition to your communication vehicle.
The ubiquity of social media
Social media platforms are utilised by one-in-three people globally. More than two-thirds of all Internet users make use of one type of network or another.
Platforms such as Facebook, LinkedIn, Twitter and YouTube have changed the world and the way we do marketing as it has introduced the concept of social media marketing. The rapid, as well as widespread adoption of these technologies, is altering how:
- We source partners,
- Access information and consume the news, and
- Organise in order to demand political change.