Copywriting is so much more than merely sitting with pen and paper (or behind a computer screen) and pouring out what’s on your mind. While this could be fine for a personal blog, marketing copywriting pretty much has only one goal – to drive sales or at least enquiries for the brand participating in the marketing activities. Therefore, copywriters should know how to maximise the sales potential of their content. Luckily, there are tricks copywriters can use to ensure their copy sells every day of the week:
1. Know your audience
People want to feel noticed, appreciated, and cared for. For this reason, starting a piece of copy with a focus on the brand and its needs won’t get you very far towards converting the reader. Don’t make it about you; make it about the reader. Get to know who you’re speaking to, find out what challenges they might be facing, and be the brand that is willing and able to help them – instead of just helping yourself.
2. Add value where possible
Value is the commodity that can be the difference between a bounce and a conversion. What are you offering your customers and readers that none of your competitors can? Are there ways that you can add more value to your transactions? People want to know that they’re getting a good deal. There mere exchange of the product for the money you are charging is not enough anymore – people want more!