Today, if you don’t have a digital presence for your business is not going to last very long. Why do we say this? Of course, we’re not saying that you need to close your shop in the local mall and move your entire business online. However, what we are saying is that – in addition to your physical outlet you need to have an ecommerce store.
But before you say that this is just too much extra admin and that you’re happy with the business as it is at the moment, traditional retailers – such as Woolworths, Pick ‘n Pay and CNA – have decided to open shop fronts online but they haven’t decided to close their mall outlets. The reason why they’ve done this is that people are preferring to shop online and getting what they’ve ordered delivered to their home or office, because this is much more convenient for them. Yes, this does entail the creation of additional departments to manage the inflow of such orders as this but the hassle of the initial outlay is far outweigh by the benefits that this produces.
The necessity for digital marketing know-how
In order to manage this online presence you need to be in tune with digital marketing. The only way that it is possible is for you to study a digital marketing course. This is because such a course will give you the skills that you need in order to be able to navigate this landscape and to translate your marketing onto the worldwide Web.