The ability to build a successful digital marketing agency lies in the structure of your company. The employment structure of a digital company as that of ‘ordinary’ companies.
A group of people with different specialties manage the clients as opposed to your usual employment structure where the executive runs the whole ship of customers. People in digital marketing positions help companies form and publicise an image, sell a product, and run promotions on various media platforms. Digital marketing jobs are needed across nearly all industries. In fact, anyone selling a product or service requires digital marketing support.
How Digital Marketing Has Changed
Just a decade ago, many now familiar job titles such as SEO Manager, Social Media Editor, or Social Media Manager did not exist. Thanks to the Internet’s explosion of platforms – such as Facebook, Twitter, Snapchat and Instagram – there are now many more places for companies to market.
Digital Marketing Analyst
A digital marketing analyst, also referred to as an internet marketing analyst, has the ultimate role of assisting to develop and implement digital marketing strategies with the aim of attracting customers to the company’s website.
Digital marketing analysts may achieve their goals by combining content analysis, search engine optimisation as well as link-building skills. These individuals should be familiar with social media platforms and have strong computer skills as the greatest portion of their work is computer based. They will also need a good eye for research as they are tasked to identify digital marketing trends, opportunities and come up with solutions based on these insights. While market research is essential to the development of all marketing strategies, these tasks require strong analytical abilities and problem-solving skills.
The group below is tasked with the previously mentioned responsibilities:
- Market Research Analyst,
- Market Research Assistant,
- Marketing Analyst, and
- Marketing Data Analyst.
E-commerce marketers strive to attract the attention of Internet users to the brands and products offered by online stores. They achieve this through:
- Pay-per-click advertising (PPC),
- Search engine marketing (SEM),
- Search engine optimisation (SEO),
- Display advertising,
- Affiliate marketing, and
- Email marketing.
The group below deals with these responsibilities:
- E-commerce Marketing Director,
- E-commerce Marketing Manager,
- E-commerce Marketing Specialist,
- E-mail Marketer, and
- Online Product Manager.