The terms ‘marketing’ and ‘advertising’ are two concepts which have exactly the same aim. This breeds confusion among many business owners:
- Some feel that advertising is any activity which promotes their business.
- Others are of the opinion that the definition of marketing is interchangeable with sales. probably because the terms are often lumped together, as in “sales and marketing.”
Marketing and advertising do have the same objective, in other words to inform consumers about products and services that are being sold. Marketing, in addition to advertising, have many aspects in common however there are some differences. understanding these differences and similarities will assist any business or organisation with their strategy for acquiring customers and audience.
What is marketing?
Marketing is about research and analysis. These processes involve:
- Studying audience responses to various subjects, and
- Creating language as well as design that will influence that audience best.
Certain groupings of consumers respond better to images words as opposed to others. Slogans and mission statements which best translate the product messaging are essential to marketing. When putting together a marketing strategy, the business must check to see if covers the 4Ps:
- Price and