If you think that the social media manager spends all day just reading Tweets and blogs while sipping coffee, think again. This person is responsible for the daily implementation of social media marketing strategy for the company. As part of the company-wide digital marketing strategy, the social media manager is on the pulse of trends and keeps a keen eye on what’s happening with competitors’ campaigns.
Duties of a Social Media Manager
Develop the social media marketing strategy
The primary task of the social media manager is to develop the social media marketing strategy. Although they won’t be doing this on a daily basis all the day-to-day activities that they perform will be in keeping with the roadmap which was developed.
Identify which social media platforms to be on
Again not a daily task, but still crucial, the social media manager will be responsible for identifying the social media platforms that the company needs to have a presence on. In addition to this, they will also strategically analyse what type of presence they will have. For example:
- Will the company’s brand message be better communicated through a Facebook Page or Group?
- Are they going to rely solely on organic posts or is there going to be a budget set aside for advertising?
- If so, what types of ads will be flighted. (Facebook has many advertising options depending on the goals that the company has. Discover)