Face it, we live in a world where convenience and saving time rules any day, and so we won’t blow hot and cold.
In addition to that, speaking of time, we’ll get straight to it.
In fact, in today’s article is all about saving time, more so as a business on social media.
You’d need a social media calendar which will, in return, save your time and also allow you to trace and assess diverse strategies to see which is most familiar with your audience.
Ideally, you’d want to plan and schedule posts via a social media calendar months in advance ahead of time. It ultimately builds greater brand voice consistency.
So this article breaks down a few fundamentals of how to organise content on a social media calendar. In that way, you’ll always know what to post.
Moreover, we are sharing strategies on how to internally manage your schedule, including how to promote collaboration across departments and teams.
Sharing Strategies and Promote Collaboration
How to decide on what to post
Mostly one of the main obstacles to creating a social media calendar that works is knowing what to post.
We know it’s overwhelming to have to come up with enough good ideas to fill a whole calendar, especially months before time.
Nonetheless having a long-term social media strategy will help in setting accurate goals, which then makes the method of creating a content calendar more manageable and meaningful.
Conduct a social media audit of which of your previously posted content has received high interaction from your audience, to get the ball rolling.
For this, you’d need to put together your unique social media analytics from various sources like Twitter or Facebook Insights to mention a few.
Remember, you can also you can find metrics across numerous social networks in one place through Sprout’s Report Builder.
Or maybe through hashtags and keyword searches to identify accounts with the highest engagement.
So, once you get a better understanding of how it’s done, you can advance to a more in-depth research tool like Sprout’s Listening feature to study more about what your audience wants to see.