Are you still contemplating whether your brand or business should be on social media and use it as a form of advertising?
If you are still not convinced about the power of social media, then maybe some of the points in this article below can help you better understand this phenomenon and how it can help you grow your business.
Reasons a business should utilise social media marketing
Social Media is an Affordable Form of Attention
One of the most exciting features of social media is that it’s cost-effective compared to other traditional forms of advertising.
For example, printing 5000 flyers can end up costing you R3000.
Keep in mind, by printing 5000 flyers you have the chance to reach only 5000 people (you only have 5000 flyers, maybe you can reach a bit more if the flyers exchange hands).
On social media on the other hand, R3000 at an average cost per mile (CPM) of R30, can help you reach 30,000 people. This means for the same amount of money, you’ve reached up to 6 times the audience.
Improved Audience Targeting with Social Media Advertising
One of the best features of advertising on social media is that you can pinpoint exactly who you want to target.
For example, if you are a coffee shop, you can not only specific the exact location you would like to advertise to, for example, a radius of 5km around your shop, but you can also choose specific interests like coffee addicts, caffeine lovers, etc.
This is something plain traditional advertising just doesn’t allow you to do.
Social Media Marketing can help you Understand your Target Market & Audience
Something else that makes social media advertising so attractive is that it can help you have conversions with your audience.
Question that brands are currently asking their audiences include:
- What product they are buying and why?
- What kind of posts do they love sharing?
- What other websites do they visit?
- What would they like to see from your brand, whether it’s a another product offering or service?
This can help you better understand their wants and needs which can allow you to tailor or amend your offering at the end of the day.