May 2021 | DSM | Digital School of Marketing

DSM Digital School of Marketing - digital

Digitalisation vs Digital Transformation Explained. Learn more.

May 31, 2021

The term ‘digitalisation’ is the process of leveraging digitisation to improve business processes. Conversely, digital transformation is all about the transformation of business activities, processes, products as well as models…

What Is The Difference Between Digital And Online Marketing?

May 31, 2021

Bronwen Lawler

“Online marketing” as well as “digital marketing” are both terms which are often muddled up and misused. Understanding what the difference between these two terms is can help you to…

DSM Digital School of Marketing - ecommerce

Why Your eCommerce Business Needs Digital Marketing?

May 31, 2021

Bronwen Lawler

Digital marketing has turned out to be a lifeline for eCommerce business. This is because it offers the best of both worlds – REACH and ROI. Distract from the old…

DSM Digital School of Marketing - social media marketing

How To Put Together A Great Social Media Marketing Plan

May 31, 2021

Bronwen Lawler

A social media plan is a summary of everything which you plan to do and hope to achieve in social media marketing. It directs your actions and also lets you…

What Are The Best Anchor Text Ratios for SEO? Read more.

May 28, 2021

Bronwen Lawler

There’s way more to anchor text and SEO than turning words into clickable links. You need to know when to make use of a certain anchor type, the perfect anchor…

The Business Of Brand Loyalty. Learn more in this article.

May 28, 2021

Bronwen Lawler

In an age where competition is extremely fierce, brands need to encourage loyalty. Driven by new and progressive ideas, as well as channels, consumers now have more power and influence…

DSM digital School of Marketing - strategy

How To Build A Multicultural Marketing Strategy? Learn more.

May 28, 2021

Bronwen Lawler

Multicultural consumers represent approximately 40% of the population, however only 5% of marketing spending is multiculturally oriented. When done well, multicultural marketing — the targeting and reflection of different ethnicities…

DSM Digital School of Marketing - content

How To Make Digital Marketing Content Work For Your Brand

May 28, 2021

Bronwen Lawler

The marketing world as we know today has a substantial history. It started a long time ago as an as simple method for sellers in order to set themselves apart…

DSM Digital School of Marketing - organic traffic

How To Avoid Common Pitfalls With Attracting Organic Traffic

May 27, 2021

Bronwen Lawler

If you would like consistent organic traffic for your website, then you’ve got to put a working system in place. Better yet, you should put in place an organic traffic…

DSM Digital School of Marketing - content marketing strategy

Why Content Marketing Strategy Is About More Than Just Content?

May 27, 2021

Bronwen Lawler

In this competitive B2B marketing environment, businesses make substantial investments in building content marketing strategies and programmes. Why? This is because content marketing has been demonstrated to provide resounding success.…

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