How to Become an SEO Expert
Would you like to learn how to increase your website traffic and achieve higher rankings for the keywords which could generate more sales and revenue for your website? If so,…
What Is User-Generated Content?
User-generated content (UGC) is any type of content — be it text, videos, images or reviews, etc —which are created by people as opposed to brands. And brands will frequently…
Why Brands Use Facebook Shops As A Showroom But Not As A Conversion Platform
When Facebook Shops was introduced in May 2020, it was meant to be a tool to enable small businesses to sell products directly inside Facebook. However, some of the larger…
What Are The Stages Of The Social Media Marketing Funnel?
There are hundreds of thousands of strategies out there when it comes to marketing your brand by making use of social media. These strategies promote creating content, creating a social…
How To Improve Your Organisation’s Efficiency by Learning Project Management
The worldwide workforce has changed and, with it, the requirements of both employers as well as employees. In a remote working world, it’s extremely important to streamline communication in addition…
How Entrepreneurs Can Overcome Confirmation Bias
Biases are responsible for shaping our social reality based on past experiences, perceptions as well as emotions as opposed to data-backed objectivity. But our brains’ efforts just to simplify information-processing…
How To Use Content Marketing To Increase Your Reach
There are many parts to the puzzle that is content marketing. Of course, it’s incredibly important to research your audience as well as create high-quality, relevant content. However, it’s also…
How To Overcome Objections In A Sales Calls? Find out in this article.
Nothing defeats an inexperienced salesperson faster than an unexpected objection. Most salespeople invest hours perfecting their sales pitch without a second though to what comes afterwards. But even a perfect…
How Can PR Help To Grow Your Business? Find out in this article.
If you own a small, it’s time to start thinking about Public Relations. PR, or public relations, is a key part of the marketing process, and often far more cost-effective…
Why Disruptive Innovation Is A Marketing Strategy?
Dominant firms are often stumped by disruptors coming from the bottom-end of the market. However, they can counter this is by ‘spinning-off’ a separate firm to take on the start-ups.…