December 2020 | DSM | Digital School of Marketing

DSM Digital School of Marketing - digital

Businesses Can’t Afford To Overlook Regarding Digital Transformation

December 31, 2020

Digital transformation. If you’re a business owner, you could be here because COVID-19 threw you a curveball and you’ve heard that adopting more digitalisation will safeguard your business into the…

DSM Digital School of Marketing - transformation

Success And Failure In Digital Transformation: What’s The Difference?

December 31, 2020

Nadia Greyling

Any business that has made it through the nightmare year that was 2020 will know one thing for certain: digital solutions saved the business world’s bacon when the pandemic struck.…

What Is Digital Transformation? How Can You Achieve It?

December 30, 2020

Nadia Greyling

What if we told you that most companies are already on the path to digital transformation? If you leverage things like digital invoices, online accounting software packages, and similar digital…

DSM Digital School of Marketing - connectivity

Digital transformation comes down to connectivity

December 30, 2020

Nadia Greyling

The pandemic year that was 2020 taught business one thing: future-proofing a business in the modern digital era means embracing and expediting its digital transformation. As if divinely ordained, the…

DSM Digital School of Marketing - mobile marketing

Why Speed Is Everything In Mobile Marketing? Learn more.

December 29, 2020

Nadia Greyling

Did you know that loading speed is considered a rather important ranking factor by Google, Bing, and other search engines? Seriously, even the most marginally sluggish websites are negatively ranked…

DSM Digital School of Marketing - customer experience

Why Only Customer Experience Can Make A Brand Stand Out In The Crowd?

December 29, 2020

Nadia Greyling

A marketing study wanted to determine if customers would be willing to pay more for a better customer experience. The results revealed that an astounding 86% of consumers would pay…

DSM Digital School of Marketing - branding

Why is branding the new advertising?

December 28, 2020

Nadia Greyling

There’s something few in the advertising world want to talk openly about: the demise of traditional advertising. The “hard sell” approach of previous decades, with abrasive – often underhanded –…

Why Is An Outward-Looking Mindset Crucial For Mobile Marketing?

December 28, 2020

Nadia Greyling

How many working internet-connected devices do you have in your home? Most houses will have at least a few smartphones, at least one laptop, and maybe even a tablet or…

Why Does The H1 Matter For SEO?

December 24, 2020

Nadia Greyling

The internet marketing arena of search engine optimisation (SEO) is competitive, and ridiculously nuanced, in that there are countless “ranking factors” that can and will influence a website page’s performance…

DSM digital School of marketing - authentic

How To Keep Your Brand Authentic

December 24, 2020

Nadia Greyling

Brand authenticity is very much like human authenticity. It involves the notions of honesty, transparency, and a general public-facing openness. We’re living in an economy of trust, where consumers are…

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