November 2020 | DSM | Digital School of Marketing

Why Do Sales Professionals Need To Know Internal Business Factors?

November 30, 2020

The term ‘internal business environment’ refers to those aspects that organisations can control. This environment consists of factors within the company which impact the success and approach of operations. Owners…

DSM Digital School of Marketing - multi-channel marketing

What Is Multi-Channel Marketing?

November 30, 2020

Nadia Greyling

Multi-channel marketing is a marketing strategy which is based on the idea that customers are more likely to purchase when they are able to use their favourite channel. For instance,…

DSM Digital School of Marketing - Benefits Of PPC

What Are The Benefits Of PPC?

November 29, 2020

Nadia Greyling

Pay-per-click advertising came about thanks to the internet and social media technologies, and it has played a part in growing some of the biggest companies on Earth. PPC adverts are…

DSM Digital School of Marketing - PPC tools

What Are The Best PPC tools To Use?

November 29, 2020

Nadia Greyling

So, you’ve stumbled into the world of pay-per-click advertising and you’re wondering how you got yourself into this situation. Don’t panic, PPC isn’t as scary as most marketers make it…

Is PPC Essential For The Success Of Your Business?

November 28, 2020

Nadia Greyling

PPC isn’t necessarily essential for the success of many businesses. Still, any organisation hoping to drive traffic to their website is going to find it hard to keep up if…

Does PPC Increase Your SEO Ranking? Find out more.

November 28, 2020

Nadia Greyling

The realms of PPC and SEO converge on search engine results pages, where paid adverts appear alongside organic results for an internet user’s typed-in queries. A question many digital marketers…

DSM Digital School Of Marketing - write for SEO

How To Write For SEO?

November 27, 2020

Nadia Greyling

Without SEO, your content could be lost somewhere on page 50 of the search engine results pages (SERPs). And we all know traffic on those SERPs is less than great.…

DSM Digital School of Marketing - content marketing

How To Improve Your Company’s Content Marketing

November 27, 2020

Nadia Greyling

Content marketing is the only type of digital marketing that doesn’t cost an arm and a leg. What’s more it that it’s as profitable a digital marketing strategy as paid…

DSM Digital School of Marketing - automate

Why Should You Automate Your Social Media Marketing?

November 26, 2020

Nadia Greyling

Social media marketing can be daunting, particularly as brands juggle a number of different social media platforms. The average person makes use of around eight different social media accounts, which…

DSM Digital School of Marketing - digital marketing budget

How Can You Get Approval For Your Digital Marketing Budget?

November 26, 2020

Nadia Greyling

One of the biggest challenges that business, digital marketing and social media marketing leaders face, across organisations of all sizes, is getting the needed support, buy-in and funding in order…

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