What is involved in the writing process?
Every writer – be they a copywriter, content writer or creative writer – follows his or her own writing process. Often the methodology is a routine that comes naturally. It…
What are different creative writing techniques?
Also known colloquially as ‘the art of making things up,’ creative writing is an essential part of modern society. In order to achieve greatness in your creative writing, you need…
Why you need to do market research before launching a product
uncovered that these preferences are forward-looking. People’s attitudes give us an insight into what happens tomorrow and what products you should launch in the future. If you do your market…
The data that you’ll deal with in web analytics
Computing technologies have become a fundamental part of modern business strategies. This is, in part, due to the tremendous popularity of online communication platforms. The Internet and the Fourth Industrial…
How to improve written communication in a marketing environment
Improving written communication in a marketing environment may seem like a daunting task. The good news is it can be done and you, as a marketing manager, can effectively lead…
How to review the communications project effectiveness
Measuring and evaluating the success of a communications project once it’s brought to completion is a valuable project management practice. These two processes provide a learning opportunity for future undertakings,…
The best way to write copy for magazine adverts
The concept of adverts in magazines deals with print ads which appear in local or national magazines. When you speak about magazine advertising, most people have an image of the…
How to design marketing communications
The term ‘marketing communications’ refers to the means which are adopted by companies in order to convey messages regarding the products as well as the brands they sell. This is…
Why leadership is important in a sales environment
Sales leadership is about the knowledge, attitudes, and behaviours which are used to influence people in order to achieve a desired mission. Leadership can have a formal or an informal…
What elements does successful copy contain?
The value of a good piece of copy goes far beyond just making people read text. Good copy can enhance the level at which your clients trust in your brand.…