What is involved in the writing process?
Every writer – be they a copywriter, content writer or creative writer – follows his or her own writing process.…
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What are different creative writing techniques?
Also known colloquially as ‘the art of making things up,’ creative writing is an essential part of modern society. In…
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Why you need to do market research before launching a product
uncovered that these preferences are forward-looking. People’s attitudes give us an insight into what happens tomorrow and what products you…
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The data that you’ll deal with in web analytics
Computing technologies have become a fundamental part of modern business strategies. This is, in part, due to the tremendous popularity…
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How to improve written communication in a marketing environment
Improving written communication in a marketing environment may seem like a daunting task. The good news is it can be…
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How to review the communications project effectiveness
Measuring and evaluating the success of a communications project once it’s brought to completion is a valuable project management practice.…
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The best way to write copy for magazine adverts
The concept of adverts in magazines deals with print ads which appear in local or national magazines. When you speak…
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How to design marketing communications
The term ‘marketing communications’ refers to the means which are adopted by companies in order to convey messages regarding the…
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Why leadership is important in a sales environment
Sales leadership is about the knowledge, attitudes, and behaviours which are used to influence people in order to achieve a…
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What elements does successful copy contain?
The value of a good piece of copy goes far beyond just making people read text. Good copy can enhance…
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